Medical Beverly Hills

The plastic and reconstructive practices in Beverly Hills attract patients from all over the world. The great nearby medical facilities and entertainment industry make Beverly Hills the home of many successful plastic surgeons.

The plastic surgeons at Beverly Hills Plastic Surgery know which plastic surgery method will work best to enhance the beauty of each patient. The doctors here have performed and perfected thousands of procedures from minimally invasive techniques to major reconstructive work. Plastic reconstructive surgery is a medical specialty concerned with the correction or restoration of form and function. The field of plastic surgery encompasses cosmetic and reconstructive procedures. The most common plastic surgery procedures are liposuction and breast augmentation, however plastic surgeons regularly correct cleft lips and palates in children who would otherwise not be able to eat or speak properly. Surgeons reconstruct faces and limbs after severe trauma and can use one part of the body to restore another body part affected by cancer. Recently, with ongoing research in the field of transplantation, plastic surgeons around the globe have transplanted hands and faces on to severely deformed individuals. The long-term survival of such grafts remains under investigation, however, the surgical possibilities in restoring function and wholeness in individuals continues to expand with modern scientific research. While famous for aesthetic surgery, Beverly Hills plastic surgery also includes many types of reconstructive surgery, hand surgery, microsurgery, and the treatment of burns. Endoscopic techniques represent a major advance in the practice of surgery and a solution for the patients of today who desire rejuvenation with minimal scarring.

Augmentation Mammoplasty

Augmentation mammoplasty is plastic surgery to enlarge the size of the breasts. Augmentation mammoplasty is currently the most common plastic surgery procedure performed in the United States after liposuction. Doctors make incisions to perform an augmentation mammoplasty at either at the areola (the darker skin around the nipple), the underarm or under the breasts. Surgeons then place the breast implants either over or under the pectoralis muscle. Patients most often choose silicone breast implants for an augmentation mammoplasty because they mimic the consistency of natural breast tissue. Saline breast implants are popular with patients who are concerned with having a foreign substance in their body or want to avoid the possibility of silicone leaks in their breasts long after augmentation mammoplasty. Doctors consider the ideal breast size of the patient, breast implant material (silicone vs. saline), breast implant location (under vs. over the muscle) and the approach for insertion at length. Excellent rapport with an experienced board certified plastic surgeon is extremely important for the patient. A certified plastic surgeon works with a patient to make decisions and assures the best augmentation mammoplasty outcomes.

Personalized Medicine

Personalized medicine is a medical model emphasizing the systematic use of information about an individual patient to select or optimize that patient's preventative and therapeutic care. Personalized medicine is the products and services that leverage the science of genomics and proteomics and capitalize on the trends toward wellness and consumerism to enable tailored approaches to prevention and care.

Over the past century, medical care has centered on standards of care based on epidemiological studies of large cohorts. Personalized medicine seeks to provide an objective basis for consideration of such individual differences. Traditionally, personalized medicine has been limited to the consideration of a patient's family history, social circumstances, environment, and behaviors in tailoring individual care.

Personalized medicine uses new methods of molecular analysis to manage a patient’s disease or predisposition toward a disease. It aims to achieve optimal medical outcomes by helping physicians and patients choose the disease management approaches likely to work best in the context of a patient’s genetic and environmental profile. Such approaches may include genetic screening programs that more precisely diagnose diseases and their sub-types, or help physicians select the type and dose of medication best suited to a certain group of patients.